Analysis of the Influence of Tourism Education Promotion Program on the Decision to Choose Higher Education Polytechnic, Bintan Cakrawala-Lagoi

The purpose of this study was designed to determine the level influence 6 elements promotion on decision choose Bintan Cakrawala Polytechnic, Lagoi. This uses a quantitative approach with descriptive analysis techniques. population in used all Diploma-4 and Diploma-3 students at Polytechnic Campus First Second Academic Years. Data were collected using Likert scale questionnaire. results showed that there an university (y) through advertising regression number Tcount > T table (2.838 2.056) significant effect because value Advertising variable < 0.050. Direct Sales Ttable (2,961 has And Interactive Media (2.643 0.050 explained test results, Promotion Elements simultaneously have F-Test